I developed the core visual identity and official brand guidelines for Taurun to establish a powerful, consistent presence in the sports surface market. I designed a bold, geometric monogram logo that reflects structural strength, pairing it with a high-contrast corporate dark color scheme and sharp typography built for the athletic performance sector. To ensure correct usage across future rollouts, I defined the brand’s clear spacing, composition rules, typographic hierarchy, and visual standards within a comprehensive set of graphic brand guidelines and identity applications.