I developed the visual campaign strategy and direct-response ad creatives for ALED to showcase their premium lighting architectural projects. I structured a clean, minimalist design framework that lets the high-end project photography serve as the main focus. In parallel, I produced their multi-slide Meta carousels—pairing sleek typography, subtle branding layers, and clear project tag locations with focused call-to-action hooks to capture luxury architecture leads and drive high-intent consultation requests.