Following its ambition to stand out in a fashion retail market defined by cold, exclusionary luxury, Livello required a brand identity that could translate genuine accessibility and human warmth into a consistent visual and verbal language.

As the lead designer, my role was to define Livello’s positioning, tone of voice, and visual identity system, from kiosk design to social media and packaging, reinforcing the brand as an accessible luxury built on care rather than exclusivity. The challenge was designing an identity that felt elegant without distancing the women it served, particularly those overlooked by an industry obsessed with youth and status. The result is a cohesive brand system that communicates warmth, confidence, and quality across every touchpoint.