For AA Premium Home Service, the objective was to transform a localized painting business into a highly trusted brand across digital acquisition channels. As the Lead Visual Designer, I developed a cohesive identity kit—establishing a bold color palette, a rugged yet modern typographic system utilizing Russo One, and dual-structured responsive logos. I then scaled this identity into high-converting Meta ad variations. By balancing real-world human elements with clear value propositions, trust badges (“Licensed and Insured in Florida”), and high-contrast, actionable CTAs, the creative assets were engineered specifically to increase click-through rates (CTR) and capture high-intent leads in a competitive local services market.